"Private order" is changing the traditional mode of tea production and marketing in Guizhou
2013-03-26 12:01:41
as long as you pay 800 yuan a year, you can own your own tea garden. We are now ‘ private custom tea garden ’ production methods, very consistent with the spirit of the central document. ” learn that this document spirit, Guizhou Meitan Qinyuanchun tea general manager Zhao Jiwei said excitedly, next, he and the farmers to speed up the promotion of this new kind of tea, tea way.
Located in the prosperous town of Guizhou County, Meitan Province, it is an old tea producing area with strong tea flavor. The tea garden at an altitude of 1200 meters in the clouds, thousands of acres of Castle Peak, ten Brooks …
“ a good mountain, a good water, a good tea, but it can not sell good prices. ” Zhao Jiwei said, due to the lack of brand awareness, the local farmers used to sell tea is tea, summer tea using less, farmers income. When Zhao Jiwei began to manage tea more than 10 years ago, he had been pondering how to increase the added value of tea, “ however, the brand does not ring, and it is difficult for the market to accept ”.
With the improvement of living standards, to meet consumer demand for green food, from the beginning of 2015, he built a real-time video system in their own tea, and will release real-time dynamic picture of tea production through the WeChat mobile phone.
“ the electronic eye and Internet technology applied in tea production and processing, not only conducive to management, improve the quality and safety of tea, but also allow consumers to participate in and supervise the production process, improve product reliability. "&rdquo," he said. "After the protection of quality, &ldquo began to be introduced; private tea garden ” model.".
“ used to find a market when picking tea; it is now a tea plantation; it is produced according to the requirements of the customers; the tea was sold by Jin; now it is sold by the mu. ” Zhao Jiwei explained that the customers all over the country as long as pay an annual fee of 800 yuan per mu, 365 yuan management fee, usually by the company in accordance with the unified standards of management, customers pay a processing fee, picking wages and fertilizer money, you can reap the acres of tea plantations of all tea, & ldquo; to Green Tea, or Black Tea customers say ”.
Zhao Jiwei said that this mode of production, a mu of tea can sell more than 5000 yuan, compared with the traditional single way to sell tea farmers income above 1000 yuan.
It is understood that the Guizhou Meitan Qinyuanchun tea industry to come up with 3000 acres of tea by &ldquo this year; private custom ”, there are Beijing, Chengdu, Shanxi, Shandong and other places customers signed an agreement.
“ tea planted in this way, we rest assured. &rdquo, Xia Zilan, who represents Meng grandmother's creative culture media company, said many of her friends also want to order tea gardens.
Today, in the Guizhou tea area, like the &ldquo, private custom &rdquo, more and more ways of production. “ tasted the sweetness, the nearby tea growers are chasing me, and the tea garden will be transferred to the company, according to ‘ private custom mode ’ operation. &rdquo, Zhao Jiwei said, "this model provides new opportunities for the development of tea industry, and I believe this road will become wider and wider.".
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